Entrepreneurs/Experts: John Alexander
- John Alexander Discusses Working While an Undergrad at Cornell
- John Alexander Discusses Starting CBORD Group
- John Alexander Discusses Growth of CBORD from Colleges to Healthcare to Hospitality
- John Alexander Discusses Concept of "Bowling Alley" Strategy for Market Penetration and Growing a Business
- John Alexander Discusses CBORDs Present Position and Market Position
- John Alexander Shares Breakdown of His Business Into Front and Back of House
- John Alexander Discusses Importance of Customer Involvement in Product Development
- John Alexander Discusses Advantages of Keeping Product Low Tech
- John Alexander Discusses Marketing and Sales Strategy
- John Alexander Discusses Challenges of Leading a Service Organization
- John Alexander Discusses CBORDs Product Differentiation
- John Alexander Discusses CBORDs Evolving Mission Statement
- John Alexander Discusses CBORDs Product Lines and Lean Management Team
- John Alexander Discusses Private Ownership and Challenges of Equal Partnership
- John Alexander Discusses Importance of Having an Exit Strategy
- John Alexander Discusses Importance of Setting Steady and Reasonable Profit Goals
- John Alexander Discusses Importance of Hiring Good People with Strong Service Skills
- John Alexander Discusses Cash Flow, Debt and Equity Capital and Software Licensing
- John Alexander Discusses Sales and Community Involvement

