Themes: Ad Campaigns and Strategies
- Carushka Jarecka Discusses Marketing Strategy
- Norman Greig Discusses Market Niche and Advertising Strategy
- Rick Osofsky Discusses Entry into New York City's Green Markets and Gourmet Markets and Growth Through Word of Mouth
- Rhonda Gilmore Discusses Decision Not to Advertise
- Bob McMath Shares Thoughts on Product Success Based on Packaging
- Joan Reuning Shares Thoughts on Advertising
- The Wilsons Share Thoughts on Advertising Strategy
- The Wilsons Share Challenges of Writing Radio Advertisements
- The Wilsons State Word of Mouth is Best Advertising
- The Wilsons Discuss Importance of Stressing Product Quality in Advertising Campaigns
- Erika Fowler-Decatur Shares Story of Overnight Growth From Local to National Distribution Due to Fair Trade
- Friedman and Yorio Discuss Keys To Selling
- Patrick Mulcahy Discusses Advertising Against Competition
- Patrick Mulcahy Discusses Titanium Dioxide In Batteries And Demographics in Advertising
- Patrick Mulcahy Discusses Energizer Bunny
- John Dyson Presents Two Original 'I Love New York' Advertisements
- John Dyson Discusses Background of 'I Love New York' Campaign
- John Dyson States New York State Had Never Before Done a Marketing Campaign For Tourism
- John Dyson Discusses Importance of Determining In Advance What the Measurements of Success Of Advertising Campaign Would Be
- John Dyson States Importance of Focusing Advertising on Markets Determined Through Market Research
- John Dyson Discusses Strategy Of 'I Love NY' Advertisements
- John Dyson Discusses Success of 'I Love NY' Ad Campaign
- John Bello Shares Stories of SoBe's Competition With Snapple
- John Bello Discusses The Lizard Loser Racing Car - Bad For Racing But Great For Marketing

